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Below are the 20 most recent journal entries recorded in
djenyns' InsaneJournal:
| Tuesday, September 27th, 2011 | |
| 1:53 am | Best Internet site SEO Services For Modest Companies How's your own small small business nowadays? Is your webpage obtaining a lot of visits lately? That is excellent to know. Otherwise, if you are challenged to bring extra people to see your goods and services, then there is something that you can do about it. Just discover these webpage SEO services for your tiny organization today and see if you can implement these to your own web page as soon as feasible. Keyword Research You may possibly have been making use of Google Free Keyword Tool for your past projects, but if you truly want to have a closer look on the competitiveness of your key phrases using other tools then they can do this for you. These specialists can assist you locate the greatest key phrases to use for your next project. Just let them know the niche that you are preparing to target and wait for their detailed report on which keywords to use. Content Writing If you are searching for an very affordable Search engine optimization service today, then you do not want to miss on this good chance to let other individuals write for you. Though it is true that you may possibly know everything there is to write about this niche, you still require time to do other things about your on line small business. All they need is for you to deliver detailed instructions on the number of words for the write-up, specific key phrases to use and references if there are some important pages that you want them to use for research. Immediately after they submit the articles, you can have a look at those and post it on your site and weblog if you discover the articles okay based on your instructions. Otherwise, you can ask for them to revise these copies until you approve their submissions and publish it on your enterprise site. Webpage Set Up Most of the webpage SEO services right now also supply assistance in setting up your web page. You can speak to them on how you want your site to look like. You can also let them do the coding for you if you want a static page for your homepage or use a template to tweak according to your specifications. Blog Creation If you want to supply most recent facts to your readers regarding your items and services, then it is a ought to to make a blog. You can let them register a blog for you, then arrange the layout and publish your initial blog posts. Visitors Generation Letting the word out about your new on the web organization takes enormous quantity of your time, specially if you are performing this all by oneself. If you will let them do this for you, they can assist you drive visitors to your web page by producing your social media profiles like in Twitter, Facebook, Plurk and Friendfeed to name a few. Now you know these distinctive website SEO services that can aid your modest on the internet organization move forward with your goals currently. They can aid you promote your web site, gain far more exposure and hopefully, improve your conversion. Letting these experts do these tasks for you will also improve your authority in the lengthy run, so feel which of these services are the ideal to take advantage today.melbourne search engine optimisation Current Mood: nauseated Current Music: Indy |
| Friday, July 22nd, 2011 | |
| 12:59 pm | Ways To Become One Of The Best SEO Marketing Companies  Are you one of those who want to earn more by providing search engine optimization strategies (SEO) to companies? This may be the opportune for you to start your own business or sell your services as a freelancer or a contractor. Read on the following ideas that could help turn your venture into one of the best SEO marketing companies of your time. Plan And Prepare As an SEO consultant specialist, identify first the services you will be offering your clients. After which, you can draft the long term and short term goals of your business. Accomplishing the first two steps make formulating a trading name a lot easier on your part. Remember, it should both be distinct and professional. Identify immediately your targeted consumers as your business will rely heavily on dealings with them. Know their changing desires and needs so you could come up with suitable marketing techniques to make your services known. Knowing your competitors and how different their services are from yours should also be considered. This creates a good opportunity for you to design a fresh product or offer a unique service that is unheard of your competitors. From there, decide whether your business will be under your sole ownership or under a partnership. This will make dealing with business structure aspects such as taxes, hiring staff or opening a business bank account a lot speedier and wiser for you. Have A Workstation For search engine marketing specialists, location and accessibility matter a lot. Bear in mind that all your customers should be able access your office without much hassle. As early as possible, decide if you will be renting a commercial office space or simply create a home office. With a definite office space at hand, consider your provision for the things you need to fill your place with like computer and furniture. Arrange your office in a way that you will have enough space for an extra staff if you’ll need one. Then, set your and your staff’s working hours. Be sure to keep it all the time no matter what. Use The Appropriate Trade Tools There may be a lot of tools you will need for this business but it is better to obtain just the essentials – hardware and software. Sticking with these two will save your time and money in the long run. A computer with large memory and hard drive capacity, reliable internet connection, phone line, printer and fax machine, all fall under hardware. Conversely, the needed software includes programs for invoicing, timesheets, keyword discovery and document creation. Search the web for more ‘must-have tools’ for SEO marketing companies. Promote Your Business Business promotion entails online and offline efforts. It is best to be armed with techniques in both areas. Never forget to include website design and advertisements to your internet marketing. Keeping in touch with your clients helps build your business’ reputation. So better provide a reliable means of communication with your clients all the time. Be a part of SEO organizations. Enlist your business in directories. This can get you a lot of contacts. Keep Your Clients Happy Customers are content and happy when they are served the right dish with hospitality on the side. Communicate with them regularly. Know their needs. Don’t forget to reward your best clients. It’ll make them feel valued. Seek Guidance SEO service providers – first timers and old-timers - are all prone to mistakes. You can always find other people from the industry who are willing to help and share their knowledge in SEO forums. More so, solutions to most SEO problems are found online. You just have to take time and Google them. Expand Your Business As you gain popularity, your projects will increase over time. Once you decide to compete to be one of the best SEO marketing companies, objectively assess whether your resources can handle an expansion as it deals with more customers and hire added staff. Visit http://www.davidjenyns.com/ today to discover more website advice. |
| Thursday, July 21st, 2011 | |
| 6:38 pm | The Importance Of Google Local SEO To Your Business Google local SEO has really changed the daily dealings of local or small business owners nowadays. For one, it has made local business promotion easier, speedier and more cost-effective. Surveys show that in 2006 and the preceding years, yellow pages advertisements are the best means for local businesses to get the message across to potential local consumers. If you have been operating your local business for 5 years now, you could definitely attest to this. You could have paid for one of those ads too. But as 2007 entered, the yellow pages magic has been progressively replaced with search engine wonders of Bing, Google, Yahoo and the like. Local businesses established that year and no longer sought the service of yellow pages advertisements. In connection with this, surveys conveyed that less than one-third of consumers will use a phone book in 2011. Local Search Takes Over Traditional Print Ads The importance of search engine optimization (SEO) has dawned upon the local businesses ever since search engines replaced phone books and yellow pages directories. Local business owners continue with the desire to achieve it. In fact only a few local business websites land on the first page of search engine results (SER) and viewers generally click on them more than those found on the next pages. This is why acquiring the top SER slots for your business search term is essential. For instance, you want your small pottery business to be recognized by prospect customers in your local area. This would mean extra work on optimizing your business for local searches. In the SEO industry, this is labeled Local SEO and this proves to be the fastest growing aspect of SEO service. Getting Started With Google Local SEO In starting off your local SEO basics, creating a profile for your small business on Google Places is a must. Google Places is the most popular website catering to the needs of local businesses. This profile should contain your business address, phone number, hours of operation, products that you offer, services you provide, types of payment accepted and others. These pieces of information will also appear in the search results. Other online registration for your business can be found in Best of the Web, Bing, MerchantCircle, Yahoo and Yelp besides the famed Google Places. The internet holds a long list of online companies providing the same service. Choose your pick. Advantages Of Business Profiles To Search Results A sure way to increase the visibility of your local business in the local search results is claiming a business profile. When a local consumer conducts a search using the search engines, business links related to the search will show on the screen as the searcher hits the enter key. Algorithms of search engines decide which search related business links will appear on SER’s first pages. Although algorithm details are a secret, they definitely regard business mentions in online directories like Google local business directory. Such mentions impact a site’s rankings. Google and other search engines value mentions when ranking websites because they are perfect indicators of a business’ trust and longevity. Mentions are usually bestowed upon businesses which have stood the test of time, or are well-liked and trusted, or are frequently referred by consumers themselves. They can be found in local business directories, local chamber of commerce website, local business association websites, and even in local media. Engaging in the top local search results needs no magic. It requires work on your part as owner. You can begin by creating an official website and a profile page for your business. Post your profile page on Google local SEO to link it with local search results. Visit http://www.davidjenyns.com/ today to discover more website advice. |
| Wednesday, July 20th, 2011 | |
| 8:54 pm | Top Effortless Means To Get The Best Backlinks If your business has existed online for a fairly long time now, you could be one of those who continually strive to obtain the best backlinks. Looking back, the term backlinks got famous along with the emergence of different online businesses. For most internet entrepreneur and website owners, backlinks are determining factors of a website’s or business’ success. However, novice owners of online businesses usually get confused about how backlinks really work. Understanding the concept behind backlinks is easy. The internet can be simply related to a highway. The line of stores situated in the towns the highway traverses is similar to the number of online businesses in the web. Say you are a store owner who wants to attract potential customers to your joint. For this to happen, signposts and diversions from the highway leading to your store are needed. Symbolically, the signposts and diversions are the backlinks and your store is the website of your business. Such comparison clearly shows that backlinks are the incoming links from other websites pointing to your website. As a matter of fact, the quality of each link reflecting your website greatly affects the standing of your business. What Are The Ways To Get The Best Backlinks For Your Website? Every website owner’s priority is to obtain quality backlinks because they are helpful in up surging traffic for websites. They can also increase a website’s ranking in the search engine results. Following are the means to obtain them. Online Directories To start off with the backlink building, you can register your website to different online directories. Some of them charge their customers for the services they offer. Two of the free online directories to take note are DMOZ and Yahoo. Before registering your website to any directory, do a quick check on its status. Backlink building entails consistent efforts from the website owner or from the webmaster. Part of this should be the goal to include your website to as many directories available. When choosing directories, ensure that they are keyword rich with highly targeted categories and titles. One thing to avoid – never use suspicious means of generating backlinks. Search engines can ban your site for that. Article Submission To get free backlinks, you can submit articles related to your site’s content to different article directories. Besides article posting, they allow your website’s link to be posted on the lower portion of their page right at the end of your article. As a reader enjoys your article, he will link to your website for more details. Definitely, he will even share this with other people he knows. This, then, becomes a great means for your website’s search engine optimization strategies. Keep in mind that the main purpose of your website is to provide quality content and helpful insights more than getting a high ranking in the search engine result pages. It should exist for that reason. Quality is everything when it comes to online businesses. Connections With Social Networking Sites With the emergence of social networking sites, site owners have found another opportunity for website owners to create backlinks. Creating a profile on famed sites like Facebook, LinkED and Tweeter opens the door to generating endless number of backlinks for your website as you can post there your official link. Increase in quality traffic comes from repeated views from visitors. This can be achieved by updating your profile regularly – keeping it fresh with interesting and useful information. Blogs and commenting on them are definitely connected with social bookmarks. It can boost the number of best backlinks available for your website when paired with other effective methods. This could give your website to top the search engine rankings. Discover more of our SEO services and improve your online marketing with the help of the best SEO company. |
| Tuesday, July 19th, 2011 | |
| 8:20 pm | When Does Your Online Business Need A Project Manager?  Nowadays, a lot of internet business mastermind want to know the perfect time to hire a project manager for their business. You need to hire a project manager when you find yourself spending a lot of time delegating tasks to a number of assistants. Having a project manager in place will take care of doing these things for you so you can finish those tasks that you need to do. Fortunately, I have a project manager carrying these tasks for me. We use a website priority sheet to serve as a database of the specific tasks each assistant has to work on. We talk about the details that should be included on this spreadsheet and we communicate on a daily basis to know the various tasks that each assistant is working on. I allow my project manager to get it done and make sure that everyone has a list of task to do. I do believe that this is a part of the business that should be completely hands off to see its effects on running your business using this simple system. You just need to make sure that you also have a system to do spot checks on the progress of each task included in the worksheet to monitor the entries if these tasks are updated for each assistant. It is highly suggested that you focus on outcomes, not tasks. Do not make a mistake of finding tasks just to keep all assistants busy. Your system should carefully select the type of work that each virtual assistant can deliver within a reasonable period that greatly affects the success of your business. Ask your project manager, to be familiar with the 4-Hour Work Week and how you apply these concepts on your business. You can assign your project manager to manage your funds as needed. Give access to your PayPal account and let her take care of a certain amount that she can spend for necessary purchases related to your business. By this time, he already knows how you think, the systems that you follow and so he has a better idea on how to spend the money you entrusted to him. He knows the idea behind best value spending and you will definitely help this person to showcase his ability to take care of these things for you in this critical area of managing your business operations. One other thing to bear in mind, is to let a project manager work with only seven people or less at a time. Develop mini project managers if you need to as you would like your main project managers to be in the same office for better communication. So have one project manager to work with two assistants as well as the staff that is skilled in a specific task, while another project manager has another set of skilled assistants which are working for him. This is so you can let one project manager to be free in doing these tasks so he can focus on doing much higher level tasks for your business. In the event you provide them with more than seven assistants to manage, it can get a little bit chaotic and is going to be challenging to manage, thus, defeats the purpose of hiring a project manager in the first place. That’s how I hire project managers, I bring them in house. You can also learn a tip from James Schramko, that is for you to identify entrepreneurial individuals to become your assistants. Get these people on board and help them create their own business while they work for you. Set up a deal that will also benefit your assistant in the long run. For example, offer a premium or commissions out of the sales that you will be getting. Things like that would definitely make them happy and more motivated to do their best to work for you and help your business grow in the long run. Take time to come up with a system for them to learn SEO and make them understand that they need to do their best to help grow your business. Be confident in hiring a project manager to take care of these things for you and let this person assist you in managing this part of your business today. Visit http://www.davidjenyns.com/ to learn more in-depth insights with our SEO training DVDs. |
| Monday, July 18th, 2011 | |
| 1:44 pm | How To Spot The Best Virtual Assistant From Your Applicants! How do you go about hiring your virtual assistants today? Once you start to hire a virtual assistant for your business, you look for someone to work for you. For example, I look for someone to work for five hours weekly to accomplish my PPC management as part of the SEO strategies that I offer. So then you can certainly increase your bigger team of smaller out taskers who join you being an outsourcer. They do the job regularly but they are not on your payroll as your regular employee. Look for a PPC manager to work on PPC tasks alone as opposed to getting anyone to fit in doing this as well as trying other tasks to complete. Get a clue from your organizational chart to get a clear picture of where people are supposed to fit into your company based on their skills. You’ll draft that, based on the profit model in your SEO company and then the first thing that I’d do is hire a Mom to work for me in the office. You can outsource, get someone in-house because I find it easier. It gets me from doing the usual admin type of work. If you’re trapped in doing admin tasks, sometimes you never reach doing the real work you should be doing. You’ll learn as well, there is another reason for hiring a Mum in early stages of your business, as opposed to hiring a whole lot of outsourcers and be tied in assigning tasks to them instead of getting something done right away. That explains why you need to start with hiring a Mum as a virtual assistant online and start building your hiring system as you go. Maybe you buy the SEO training DVDs first, then get her to view it after so she can build a method for hiring and consider her to work on your support and admin type tasks. Just to get really particular here, if you can, hire a Mom whose youngest child is about 3 years old. They’ve got through every one of the teething problems and they’ll be around you for just two years on a part time basis before the kid visits school. In 2 years’ time you may already have a system to refer to in terms of managing a virtual team and then start to look for someone to work for you on a full-time basis. So if you want to hire a virtual assistant, a Mom who are able to start with you is the best pick and build as you go. As the kids age, they need less attention for their Mom, so she could take more time to help you in the business and make it grow. The majority of the Moms I know, have no idea what virtual business is about. That is why you have to find a way to decide to make use of your network to discover them because this is like a goldmine to get a Mom nowadays, it becomes an ideal work for her. We really need to find methods to connect this work opportunity with Moms. I have found Moms by advertising in class newsletters in my local area. I’ll go and run an advert within the school newsletter, ‘Looking for an internet savvy Mum, and spend $25 to advertise in the school newsletter. Now that's a great deal to begin with. There’s a fantastic resource to consider in Victoria, Australia called Melbourne’s Child too. It’s a news magazine for brand new parents. That’s an excellent resource to try as you would like to go to the place where these folks frequent. Now that explains why online marketing space is really ideal for any type of business because you can get to promote anything to get the right person to view it, be it job ad or a business opportunity. They are in the school newsletters, they are reading Melbourne’s Child type newspapers and other parenting magazines. So it is best to advertise there. They are likely to thank you to get some work to have a break from changing nappies. We also advertized on Seek and got a hundred and fifty Mums reply. You can also check out monster.com if you’re in the US and vaplacements.com if your are in Australia. So now you know these quick tips if you want to hire a virtual assistant? Once you’ve mapped out your profit model and the organizational chart, you have to do the following: First thing you need to do is identify tasks that may be eliminated. This is key. If you’re getting started, then refer to Peter Drucker's The Effective Executive, the first thing you must do is pre-plan what you do more than a one week or two week period. Use a timer in doing this task for 2-3 weeks to find out where your own time was going before you get everything set up and start getting more assistants for your company. Visit David Jenyns to learn more practical website advice for your online business.  |
| Friday, July 15th, 2011 | |
| 5:48 pm | What Do Employers Look For During An Interview?  I am the type who ask my applicants about their work history during a job interview. I'd like to know if they have concerns over their previous jobs, or if they are the problem. Star players love to talk about their past employment experiences, they love to talk about their success and contributions to the company. This is a different case for those B players who would avoid talking about these things. So make it a point to ask these type of questions as part of doing effective job interview techniques. I already have a gut feeling early on if they are fit to work in my SEO company. If they do not fit, I still give them a chance, I throw questions at them, just for them to be able to go through the interview. Ultimately, I do not want to waste their time as well, but I still want to give them a chance to open up about their application that is why I still do my best to accommodate them. I usually start off by asking about specific details in their work history. I dig on topics related to their responsibilities, major setbacks, accomplishments, what they liked most and least, reasons for resigning and their supervisor's names as well. I also ask them about specific feedback about their supervisor as well as their strengths and weaknesses. During a particular job interviewing session, I asked this important question about the one supervisor they like the most and least and the reason he enjoyed working for them. I use that as a clue on the reason they like to be working with someone to get an idea on how they prefer to be managed. Another question is the manner they want to receive a job, if he prefers to have it step by step or have the overview instead. This will definitely giveaway their personality, so be keen about understanding their answers. Another is about the way they learn Melbourne SEO services - videos, books, diagrams? This is because we do a lot of tasks using Camtasia and ScreenFlow. We just want to be sure that they would be comfortable to get instructions and learn through the use of these screen recording software. A crucial part of using these job interview SEO technique is to dig about their expertise. It is best not to have a set order on the questions that you will throw at them so they would not have an idea on the next question to answer. Questions like "What is your greatest strength?", "If you have to choose, would you work alone in a task or with a team?", "What is customer service?" Make sure to take note of their answers to these very important questions. They must give me an idea that they care about customers in business. Part of their job is to make sure that they will overdeliver to their customers because they are the ones who are putting food on the table. I get their thinking about this by asking a very broad question about business. I do this so that I will have an idea on how they will interpret the question based from their own experiences. I just realized that I am hiring very entrepreneurial people lately because they are involved in their own projects after working for me. This benefits my business as well because they use their expertise and drive to do the tasks well because they also treat mine as their own. That is why it is really a good move to hire highly entrepreneurial people nowadays. I hire slowly and fire quickly. That is my personal approach in hiring virtual assistants. I use effective questions that will bring out the best in them as part of these job interview techniques for online businesses. This will also enable you to select the best players for your team to help you succeed on your online endeavors. Visit http://www.davidjenyns.com to get more online business insights from our SEO Training DVDs. |
| Thursday, July 14th, 2011 | |
| 3:32 pm | Know The Best SEO Marketing Companies For Your SEO Needs  Sprouting like mushrooms left and right, SEO marketing companies never fail to amaze company webpage owners with the enticing online SEO services that they offer. In exchange for hundreds of dollars, if not thousands, they take responsibility of getting their client’s website all the way to the best spots in most search engine result pages. Both local and international businesses consider that hiring one of such companies to take care of their online promotions is the key to the success of their industries. As this may be true, business owners should take time to be knowledgeable on how to identify which company could be of assistance to them. Ignorance can lead them to hiring an incompetent company if not a damaging to their company’s present online ranking. Subtly, SEO marketing companies promise prospect clients an increased return of investment rate because this one results from increased viewership status which may then lead to a possible product purchased or services hired. Although your business may be in desperate need for a solution or solutions to upgrade its sales, you as a business owner cannot just jump at any means laid at your feet. Since everything in the business world entails a huge amount of effort, money and time, you better make sure that what you are investing in is worth of the three of them. Do ponder of the ideas below before hiring a company that will suit your SEO basics. SEO marketing companies compete against each other by showing off their latest SEO guidelines and methodologies that are sure to beat the jumbling effects on website standings due to endless algorithm adjustments and feature improvements of most search engines. Seeing the websites of these SEO companies sitting on the first page of search results, provides a good evidence of the superiority of the services that they offer. Of course, no business owner would take a chance to hire an online company which promises top search engine slots when the company itself is nowhere to be found in the search result folios. More than that, observing how a certain SEO company fairs through the eyes of its past and present customers can help you decide whether to take or not to take its services. A pool of search engine marketing specialists backing up an SEO company gives an assurance that the promotion of your website and business as well is under the care of experts. Seasoned with knowledge and resources, they can take responsibility of the whole marketing process without hiring another group that will do other minor tasks. This can help you save extra dollars. As a customer, you have all the right to check if they make use of the best SEO practices as most of the online companies exhibit only slight differences in the way they perform search engine optimization procedures. Lastly, before choosing the best from a list of SEO marketing companies that you have in mind do identify what each of these companies value. Is it work ethics? Is it customer service? Or is it plain money-making deal? Such companies may be dealing with the technical SEO stuff but they doing business with owners who are real people valuing a company’s integrity more than anything else. Research whether the company that you are considering to hire is faithful with its objectives that are measurable through output, time and detailed reports. Would the company be truthful in identifying which of your demands is possible or impossible? Or would it promise to do everything you want just to get paid for giving your business false hopes. Know more about us at http://www.davidjenyns.com/about/ and watch our SEO training DVDs. |
| Wednesday, July 13th, 2011 | |
| 8:07 pm | Top Qualities Of A Good Business Motivational Speaker Business owners are generally sold to the idea that a great part, if not all, of its investment should go to the company product. They miss the fact that there is also a need to invest on the employees who make company operations running smoothly on a daily basis. When uncontrollable things happen, a slack performance by the employees can mean down turn for the company’s progress. To arrest this possibility, inviting a business motivational speaker to a company event becomes the perfect means for business owners and employees alike to heed website advice from an expert in order to trust each other more, aim for teamwork and share one set of values and one vision as they work hand in hand towards company success. Tough times come and certain circumstances strike even the most diligent employee with boredom on his daily work routine. By upholding his importance in the company and what he could get to his own benefit in return, an employee’s mind retains its focus on his tasks. Consequently, he sees the different things he can do to help improve the company’s existing situation. Both of these come out as a result of encouraging words spoken by a keynote motivational speaker. After motivating them, the speaker then, makes the employee/s feel secure of their position in the company as investors remain willing to support their well-performing organization. Hiring an SEO expert to do all these talk can make or break your company’s much-awaited progress. As a company owner, you should have a good understanding of a speaker’s role and what he is capable to do for the benefit of your company as progress along with employer-employee issues are at stake to be resolved or to worsen if not properly addressed. Before you settle into agreement with anyone, educate yourself first of the characteristics a business motivational speaker should have. At the outset, you should bear in mind that the goal of such an expert is to bring change or improvement to the present work relationship between the management and the employees. When invited to a company event, the speaker establishes the keynote or mood as he moves the heart of his listeners to embrace the goal he has in mind and get them all fired up to work under the banner of unity. A good speaker not only rouses emotions among his audience but also presents them direct and attainable business idea which lead the company’s future to one direction. A business motivational speaker is often invited to get the message pertaining to the benefits of change across his targeted audience. In most companies, change is unwelcomed because the employees are hesitant to give up their time-tested work routines for new ones. Specifically, senior employees are hesitant about changes that come along with implementation of technology. Whatever the concerns of his audience may be, a skilled speaker can break down proposed changes into small and more understandable concepts and emphasize its positivity that his listeners may accept it as important and beneficial to them as well. This is only made possible if the speaker is armed with a detailed knowledge of the company’s profile and goals and the ability to express them in plain and thought-provoking language. Finally, checking whether the business motivational speaker you are going to work with is greatly self-experienced is another important factor to consider. Giving pieces of advice based on facts may seem remarkable and impractical at the same time. Sometimes, the most credible ones are those that are based on self or personal experiences of experts hailing from the same field. Such words of reason that can combat the daily obstacles in a workplace will surely echo throughout the lives of his audience. Visit http://www.davidjenyns.com to get more online business insights from our SEO training dvds.  |
| 1:26 pm | Open Your Eyes To The World Of Virtual Assistants  When Australian online marketers are thinking of hiring virtual assistant today for their internet business, these employees are starting to ask if they can be paid using Australian dollars because of the strong value of this currecy at the moment. This currency is something that is predictable and you will know how much you will allot for compensating the services of your VA and it is better to use it if you will pay your assistants in US dollars. Most of the time, you do not need to look for other places to hire your virtual team. You can look at the local schools, ask them to go to your office like what mums are doing. Personally, I like working with mums because they are very reliable people, they have gone through years of corporate experience. Now, they still want to earn on the side, while taking care of their family, which is something that can also benefit you. Mums are awesome workers and I can say that from experience. You can stumble upon those who have extensive corporate background. They just opt out of working in that environment because they already settled down and have their own family. I just worked with one who have already moved on to another company but I can say that she worked great for me when she was here. She took minutes of our meeting, did a lot of organization and documentation. She also did some system implementations which is great. You can also find the same type of people to work for you especially if you offer higher virtual assistant rates. Unis can also be a good alternative, I use it when I want someone to work on a web 2.0 task or video. As for everything else, you can check out SEEK. I already included tips like these in my SEO training dvds. If I am looking to hire overseas then there's Jobstreet. Another site to go to is bestjobs.ph, the one owned by John Jonas. Another good place to go to is Remote Staff. They have both US and Australian based office which is great. What's great with RemoteStaff is that they will be doing these hiring tasks for example, hiring virtual assistants. You just send your job description and other details and they will help you out find the right people to work for you. They select top three applicants, go through the whole process with you and just pay $200, they'll take care of the payroll in your behalf as well. Although they do not have an office in the Philippines, they become the person that connects you to the employee. They'll take care of those related HR tasks, you just have to get an agreement done which is quite easy, especially for an SEO company like the one I run today. Outsourcers to the Philippines also known as Hubport Interactive does this for you. This is a company based in the Philippines. They will find someone to work for you, but this person will still go to their office and work with a team but this person will just be assigned to work on your projects. This will attract someone who wants to become a virtual assistant and have the feel of a regular office environment as well. If you are familiar with Tim Ferriss, he mentioned something about outsource companies. He basically refers to those companies that have a project manager to help you find the right people to work on your projects. They have almost everything there, like article writer, web developer, virtual assistant, but they are all working with their company's clients. What I prefer is the setup where there is a chance to build a relationship with the person working for you, something like that of a dedicated VA. With my outsourcing, I have a concern over consistency of results when someone works for me. So that is one of the major considerations I am thinking when I am hiring virtual assistants. I'd rather have a dedicated person to work for me, unlike going through the same situation mentioned by Tim. Anyway, if your VA still wants to maintain an office setup then Outsourcers to the Philippines is the company to help you get your VA soon. Visit http://www.davidjenyns.com to Get more online business insights from our SEO Training DVDs. |
| Monday, May 2nd, 2011 | |
| 4:16 am | Choosing The Appropriate Online Business Model A client contacted me when we launched Melbourne SEO Services and said, look, I want your help. Can you do some work on the website? I took a look at it. Basically it was an affiliate site. He was selling a hemorrhoid book and he was selling it as an affiliate. I think the book sold for $60 and he was getting a $30 affiliate commission. I said, let’s do some basic maths here. Even at our entry level price for our Melbourne SEO Services package, we’re talking about $3000 as the entry price. If he’s making $30 per sale, he needed to sell 100 copies. Of those 100 copies, let’s just say traffic that he sent to the website selling the book was really well written and he was converting at 5%. Five percent is pretty high for a website. Let’s just conservatively say even if it converted at 5%, he’d need to send 2000 unique visitors to that website before he’d get enough copies sold to make it worthwhile. The site that he’d shown me was a WordPress blog that had different articles on it and he was trying to drive links to it to power his internet marketing. It had lots of pages and then he wanted to funnel that traffic over. He hadn’t really done a very good way of driving the traffic over either. He didn’t have that objective in mind, so it wasn’t very clear to someone visiting the site what their action should be. Let’s say if he could get 10% of all the traffic that arrived at his site, he’d need 20,000 people if they converted at 10% to head over there and then 5% to buy, and then he’d sell 100 copies. We needed to drive 20,000 people to his website just to break even. Oftentimes a set of really good SEO techniques needed to be employed. The reason I tell you this is, I suppose I come from a little bit of a financial background and you need to know that your numbers stack up as well. You want to make sure that you do your maths and make sure you build a funnel and have the appropriate back end to make sure it is worthwhile. For him, he wasn’t even doing name capture, so it just wasn’t a worthwhile endeavour. I’m going to talk about a few of the ways that I’ve been successful online. There are plenty of different ways to be successful online. There really are. There are plenty of ways you can skin a cat. You just need to pick one. Make sure that you add value and then you can master that. A successful model that I have used is selling information products. The good things about information products are they are high profit, there’s a lot of profit margin in them. When I launched my Triple Your Trading Profits DVDs, they sell for $297 and it costs us $50 if that to film it. Some of our other products are higher priced, we’ve got a lot more margins built in. There are two ways you can go about it. You can either find an expert or become an expert. I worked with Stuart McPhee who actually generated a lot of the content. I also created some content in the stock market area as well. Once you find an expert or decide that you’re going to create the content, the next thing that you want to do is build a little bit of a funnel. Make sure when you do build a business, that you think through how you’re going to monetize it and you’re not just selling a $30 e book. The way I worked it is, I had a front end lead generator which is my Ultimate Trading Systems which is a book I sold at a very low dollar value. It was about $7, I still sell it for $7. It introduces people to all of my other products. It’s excellent quality material that you can take and run with, just what I give them in the e book. I also say, if you want a little bit more, then go ahead and purchase all of these other products. We’ve got different things like the Metastock Programming Study Guide. This is usually a cheap front end, then you have your mid tier, so we’ve got the Trading Secrets Revealed, and any number of things where they are priced anywhere from $97 up to the $500 mark. These are mainly home study courses. They don’t really require much of my time other than we just organized for them to be fulfilled out. We use Speaker Fulfillment Services so we don’t have to send anything out anyway. Information products are an excellent way to get started on your internet marketing career. Looking For A Good SEO Training Course? Visit: http://www.melbourneseoservices.com Current Mood: nauseated Current Music: Indy |
| Tuesday, March 29th, 2011 | |
| 4:18 am | Build An Internet Marketing System That Works Leveraging your team is important. Up until about three years ago I guess, two and a half years ago, it was pretty much me, my wife and a couple of virtual assistants who were running a fairly good size operation. I’ve had some pretty big new lofty goals around what we want to accomplish in the entrepreneurial space. For that, we need to bring a team in. So now for me, the leverage is about finding the right people, the right culture, the people who fit what we’re doing, so they’re able to be working when I’m not working and pushing through to the common vision. And they can learn from a Yanik Silver interview as well. That’s probably another leverage point, is I spent a lot of time creating what one of my coaches calls a painted picture and this is where our business is going to be in the next three years. Now everybody has read it and they’re all on board with it and so they know, instead of me as the boss or the CEO always having to get a final say in everything, if it fits the painted picture, they’re free to work on it at will. So there are three really key leverage points: reusing the content as best as you can, making sure that you’ve got the team and getting the right people and then painting that picture. I suppose they’re real key leverage points. I think one of the things a lot of people say, is, when I first started getting my e support answered, my customer support as it came through, that was a big stepping stone. One big leverage point that would totally make sense is copywriting, getting that skill. I learnt early on when I sold medical equipment, that I didn’t like just walking up and being toe to toe, belly to belly with someone making that sale. I could if needed but I didn’t look forward to the rejection. So when I learnt about direct response copywriting, I said, wow, this is really exciting. So then I just learnt everything I could on psychology and writing sales letters and sales copy and so forth. That was a big leverage point because that actually took my Dad’s business from a regional player to where we were able to compete nationally because I was writing ads for them to sell. Also, the medical equipment my Dad would look and say, nobody’s going to buy this. I said, let’s just try it and see what happens. That was a big leverage point and learning that skill of copywriting or having that in your business and for marketing online, I think it’s a very learnable skill. That’s a huge leverage point because now, you get tens of thousands of people coming to your website and they all get the exact same sales message delivered perfectly. When you start off you’re typically doing everything, and there are definitely parts of your business that you’re better at and you have more leverage at. I would much rather have somebody I paid, $8, $10,$12 an hour handle my customer support because that’s not really my unique ability or something that I’m incredibly good at. I limited my time to product creation, to copywriting and striking deals with other people because that is where I saw the biggest, highest leverage of my time. I also get into some crazy adventures with everything I do. I’ve got the Maverick program as well where I go up and you do all these different crazy things with other like minded entrepreneurs. I’ve done everything from halo skydiving to running with the bulls and going zero G and I’ve signed up to do the Virgin Galactic. This makes my life full of rich and exciting experiences, apart from my work. My whole philosophy is banish the ordinary and create a life really worth living. Want To Develop An Effective SEO Campaign? Get Assistance From The Best Melbourne SEO Services.  |
| Monday, March 21st, 2011 | |
| 4:57 am | Niche Marketing And Selling A High-Priced Info Product The more profitable part of my internet business is the high priced material for sure. We have a $20,000 Mastermind program which is for high end achievers. We’ve got our Underground seminar which, if you wait until the last minute, costs you $3500 to get a seat there. Some people buy their tickets at the last minute, which really surprises me. We try to put as many incentives in place as we can to buy early because it helps us set the room right and do all the rest of the things. If you buy early, it is $2000 versus $3500, so there’s definitely a big difference there. We’ve done different coaching programs and all of those things. The higher price material definitely is more profitable. The lower end material is typically easier to set up as a front end, as a way to start building up your funnel and building up your customer data base and so forth. Lately when I’ve been working with people and if they have something really unique and it has a significant ROI to it, I’ve been pushing them towards creating a higher priced something first, instead of going a traditional funnel route, where there’s a $20 e book and then a $200 course and then a $500 something and it keeps rising from there. There’s a significant psychological component to pricing. With high priced products, you typically expect to get the best and there’s definitely a correlation it seems with that. So if you can jump in immediately, one of my rules is that we have to, in my planner, one of my values is I get rich by enriching others ten times to hundred times what they pay me in return. So even at the high priced material, that’s one of the questions I’m always asking myself and I get my students to ask is, well, how do I make sure this is creating a ten times to a hundred times value for the end user? If you’re thinking like that then, why couldn’t you charge more for it, as long as you’re delivering what you promised? At our Underground seminar, Jeff Johnson did that really well. When he burst onto the scene, he launched it at our seminar, that $25,000 coaching program and that was his entry level product. Jeff was very unknown. He was a friend of mine, he still is a friend of mine. I knew him in passing at that point but we became a lot better friends and that is why I asked him to speak there at that very first Underground. That positioning that he got was very powerful. It’s like, ok, you can sit here and listen to me or you’ll get the recordings of this if you want but if you actually want to work with me one on one, it’s $25,000 and that sets up your positioning for a lot of things in the future. If afterwards you’re selling a $5000 program or a $2000, it seems cheap in comparison. There’s definitely a strategic element involved in deciding what you’re going to do. I have been mentoring a guy who teaches people how to take the engine out of Honda Civics and put them in another make of car. He couldn’t come out of the gates and say, ok, for $25,000 I’ll show you this. You have to have a correlation to the return on investment or the value for somebody. People don’t always buy info products just for an ROI, they buy it for a lot of reasons. They buy them to avoid embarrassment, to look good, to get the inside skinny on things. You can do the same thing with an SEO course. It’s good to be a buyer of different things to see what models people are using. So I’ve previously been a purchaser of this one thing called the Andrew Harper Hideaway Report, which is this anonymous guy who goes and travels under an anonymous name to all these little hideaways around the world and then he shares them with you. His clientele are really high end, like CEOs and executives. It is a $300-$400 a year newsletter for a travel newsletter. You’d be surprised what people will spend money for. I’m into wines, so there is a Pinot Noir report for maybe $200 a year to find out about the best Pinot Noirs coming out. So you’ll be surprised. Just find a niche and others are bound to find you. Go Through An Effective SEO Training From A Company That Provides The Best Melbourne SEO Services. |
| Wednesday, March 16th, 2011 | |
| 4:25 am | Getting Into Information Marketing In my internet business, I have tried to really position myself, I’m an info marketer, I have a lot of educational material for the online direct marketing crowd. A lot of people I suppose, are trying to build up these info businesses and I have been able to do this fairly successfully. It may be interesting if someone was looking to build their info empire, to know how I go about it and I will draw on some of my past experiences. I definitely love information marketing, publishing. It is one of the best businesses out there. One of my books is Moonlighting on the Internet, it is a $15 book on Amazon or wherever you buy books. In that, we have a really good road map for info marketing. The reason I love it so much is, you can get started for pretty cheap and you can take your passion or your hobby or whatever you’re really into and start selling information to other people around that. What I’ve found, we’ve had students, doing everything from potty training to guitar lessons. One guy was selling information on how to take an engine out of a particular car and put it into a different car because the engine blocks were the same or something like that and I didn’t quite get it, but the guy was doing $100,000 after I helped him out. That’s what’s so exciting about the internet right now, is that all these people will self identify. He was selling to Honda Civic owners to tell them how to take an engine out of an Accord and move it to a Civic. That’s pretty specific. Ten years back or fifteen years back, you’re not going to be able to do that, but today I can target people who are just interested in ferrets or just interested in particular guitars even, and that’s what gets really exciting. Public domain is one of the ways of tackling the information business. When I start talking to people about the info business, first of all I think most of us have something that we’re either an expert or an authority in, or enough of one that we can go out and sell a product on. I really look at some of the big hooks and some of the big ideas that have to be there. With the ease of selling information online right now, there comes more competition, so that means you have to stand out and differentiate yourself. A lot of people have skills and talent that they just don’t realize other people would be interested in. So I always start off on a little brainstorming session where we just get them to think about the jobs that they’ve held, the passions that they have, the magazines that they read, any sort of problem that they’ve had to overcome, whether it’s personal or business, anything ‘how to’ related, anything that their friends or family ask them about for advice and so forth and in there is typically a kernel for something that could become an information product for sale. Then of course there’s the bigger question of, ok well how do I package it up and sell it and do I make it an e book or should I make it an audio program, should it be a full blown home study course and so forth. So it’s almost like there’s the cursory review of info marketing which is, hey we’ll put something out there, maybe we’ll put together an e book. Do You Want To Learn From A Good SEO Blog? Find Out The Best SEO Services Today! |
| Thursday, March 10th, 2011 | |
| 1:27 pm | Small-Business Strategies for Working Online  Lately I have become interested in the concept of the two hour workday and working online and have registered the domain name. I have that as a potential. To evolve into that space, to be able to do two hours a day, you’re clearly going to have to be focusing on the twenty percent that gives you eighty percent reward. I talk in my blog about the 80-20. You need to identify SEO services and what it is you should work on. Everybody is bombarded. Everybody gets emails every second day on the latest launch and what is coming out. Sometimes it’s hard to know where exactly to apply that focus. There are two considerations I find with this like I learned from John Carlton. You’ve got the very economical side of this. The 80-20 rule is an economic principle, so you can look at it from a very numbers based assessment. You just look at the numbers, where you’re getting value. Do that, don’t do what you’re not getting value from. I threw in a little emotional component. I decided what I personally wanted to do and what I didn’t want to do. To tie that into an 80 – 20 rule, it works well because it means you can find what you personally enjoy doing, which hopefully will also be something that will be high leverage as well. Then you can hand everything else to other people. For example, with blogging right now, it’s not as hands off as a proof reading business I had because I did eventually have someone running it for me. Blogging I still write the majority of my content to that blog. However, I’ve realized that writing is what I enjoy, what I’m good at, it’s a very high leverage point for me and with the 80 – 20 rule, it’s probably safe to say that the blog articles I’ve published for the last five years are the single highest point of value derived from my business long term. You can’t put a value on two thousand articles individually, but you can say, everything that has come as a result of my business has come from those articles, getting traffic for me, bringing people to my email list, eventually some of those becoming customers, getting invited to talk on stage, getting me to do interviews, letting me meet famous people, all comes down to writing those articles. That’s a very high leverage for me. Now it feels like the way that I’ve gone, I’ve evolved from an entrepreneurial point of view. I’ve stepped out. But then I’ve stepped back in and I’ve started to assume the role of Yaro and that is my main business. It feels like I’m further tying myself into this business. I’m not creating a saleable asset that will work outside of me. It’s a concern more than a strategy. To sell the business right now would require a transition period to move it away from based on my brand to either based on someone else’s brand or maybe even change the model slightly. I’ve thought about this because I’ve got the five year itch. I’ve been blogging for five years and so I could move on at this stage. My writing will be definitely part of what I do but maybe not in the same area forever of course. I’ve thought about obviously if my blog at the moment is primarily my content, it would be transitioned into a magazine or maybe one expert would take over. There are a lot of available business models and if you go to a website that is already ranking well, if you just get good content, it doesn’t have to necessarily come from me. It is possible to rejig the blog a little bit the branding so it’s not just about one person, it’s more about the site itself or maybe a new person. There would definitely be a loss of some audience, they would only want to read that person. But a lot of it could come down to the income. From a business point of view if you’re going to buy an asset you care whether the income will keep coming, whether it’s going to grow and how much work is required to maintain it. So if I stepped away from what I do and the income disappeared, my asset’s not worth very much. If I step away from it but they find a way to write one article a day from another source and the income continues to come in fine, that’s a great asset. It’s a very low labour high return business that could have multi million dollar valuation. So I’m not too worried about working online or that in the sense that I guess I have taken a choice to be less systematized than it could be. It’s something I may change in the future. Would You Like To Learn Our Best SEO Strategies? Download Our Free Articles Written By Our SEO Experts Here: http://www.melbourneseoservices.com/ |
| Sunday, March 6th, 2011 | |
| 11:58 am | Make Money Online - Blogging for Fame and Fortune  There several mistakes that get repeated over and again when people first come to blogging and start attempting to make money online. From my own experience, both going through the process myself and from students and my readers coming up and seeing what problems they have, I think a lot of it, 80% of it is just mindset. It’s the self belief, they don’t think they can do what they’re trying to do and they’re not clear on what they want to do or they think every one else is doing it better or there’s no market for it, they can’t make money from it. All these things even the best viral marketing video, can be true if you decide they are, or they can be worked around if you decide to work around them and get over them. First of all go to the Site Build It review site, you’ve got to get through the mindset. I’d almost say focusing on your own self belief, this is a hard one to teach people. You can’t get self belief just by trying to. You have to actually do certain things, take certain actions and get certain results. When you start getting practical outcomes from doing actions, and realizing that, ok, A results in B. If I do enough of A eventually I’m going to get C. If I write to my blog once a day, five days a week and manage to that for an entire year, at the end of the year I’ll probably have an audience. It will work but people don’t necessarily believe that will happen because they spend five days doing it and don’t get anything from it. So I think the first thing is to get the mindset right. The second thing is do it anyway. Even when things are going bad, stick to your goal, work your way through it. That’s the important thing. Once you’ve got that over with, then there are a few very practical things. Technology, we’re all dealing with it on the internet. This is something I struggle with myself. I still struggle with it in lots of ways. They say the biggest road block for getting things done is getting the technology to do what you want it to do. I’ve been very deliberate with what I do now to find the simplest systems I can, so technology has the least opportunity to get in my way. That’s the way I work with it at the moment. It’s still an issue and I spent at least five years of my internet career making very little money and making websites myself, doing all the email support myself. I’m not a programmer, I’m not a tech guy. I managed to teach myself html. Then these things like PHP and CSS came up and it was too much. Basically I got other people to do that but it took me five years to drum it into my head that you don’t do tech if tech is not your strong point. It’s a big lesson. Another mistake I made and it took a while to understand this as well because I came from a background where I was watching bloggers do what bloggers do. What bloggers are great at if they’re good bloggers is creating content. They just write and write and they build up an audience but they very rarely have a good business and marketing mindset behind that to make money. I was fortunate because I studied internet marketers as well. Some of these were Frank Kern and Geoff Walker, Eben Pagan. Rich Schefren and John Riesse, all these guys were influential throughout my marketing experience because I was blogging and studying internet marketing. I learned to build an email list. That was a huge mistake I made because it took twelve months of constant work blogging before I decided to add an email list to my blog. After that I started building a list and within twelve months I had two assets. I had a successful blog and a nice subscriber base in my newsletter. When it came to selling on line products I probably would sell two or three times more than anyone else would with just a blog because I had the email list as well as the blog. So my business today is pretty well based around those two assets, email marketing and blogging. I’ve got my products and I sell and those things are what fuel everything and it took me a while. Adding an email list to your strategy from day one is a smart idea when you make money online, so try and not make that mistake. You’re About To Discover Your Simple Action Plan To Murder The Competition & Finally Dominate Your Market From John Carlton. Visit: http://www.johncarlton.net |
| Sunday, February 20th, 2011 | |
| 12:38 pm | Feeling Fast And Furious? Car Vinyls To The Rescue! Most car lovers include The Fast and the Furious movies as part of their all time favorite movies list. If you have to ask why, then you sir have been living under a rock for the longest time. The Fast And The Furious franchise are a series of movies that feature the hottest cars, souped up to fulfill the need for speed. But aside from the technical, what makes car lovers drool are the different designs each car in the movie has. From custom paint jobs to awesome car vinyls. First things first, what's the difference between decals and vinyls? To put it in layman's terms, decals have a sticky substance on the back that makes them adhere to most any surface, like glass, metal, etc. The problem with this is that you have but one chance to make the application count. Once it's stuck, it's stuck for good. Unless you opt to wreck the decal that is. Vinyls on the other hand can be applied using water (or dry, but this would limit adjustments) which would allow for movement to fit your desired alignment. Sometimes though, you might hear people say that they use vinyl car decals. Of course this is a misnomer technically, but since the word decal is often used as a another word for something with a design you can stick anywhere, even if a design is made of vinyl, it can be referred to as a decal. It can be confusing, but unless you are a member of the grammar police, either term can mean the other. So where can you find these decal/vinyl stickers? If you don't care much about how much it costs, you can go ahead to the nearest custom car shop and have them prepare one for you. The reason why it would cost more is because they usually have it done in a third party printer, and they add to the price for their own profit. If you want to save a few bucks - you know, just in case you need to buy new mufflers - you can go straight ahead and find a reputable printing shop that offer the service. Another advantage for going straight to the printers is that you can do a check and finalize your preferred design and see if it needs tweaking. Oh, and one other cool thing you can do with vinyl? You can use it as a vinyl car wrap. That is, you can wrap your whole car in lieu of having it repainted. The advantage of this is that you can remove the wrap anytime you want without damaging the original paint job underneath. It's kinda cool really. It may cost a little more than an actual paint job, but then the benefits it offers makes it worthwhile. You can have the wrap printed with designs of your own choice, or you can have it in a plain solid color. Whatever you choose to do with your car with vinyls, it's up to you. Whatever makes you feel fast and furious, more power! Find Out About The Best Printing Services Melbourne. Get Started With The Right Label Printing Melbourne Company. |
| Thursday, February 10th, 2011 | |
| 2:16 pm | How To Blog - Complete Tips To Blogging  I'd like to talk to you about how to blog. Professional blogging is what I am occupied in now, I suppose and it’s almost like I’m building up that personality and that brand. It was definitely a case of falling into this space, more than anything else. It really is hard to look back and say I knew anything would happen. My blog was started as an experiment into SEO. Then I started listening to these podcast interviews. I was running a proof reading business. Actually a friend came to me and said, these blog things are really popular at the moment. They’re great for search traffic and you should maybe check them out and get one for your proofing business, so are these Marlon Sanders products. I didn’t know what blog meant. I googled and found out. Then I found some software you could install called Moveable Type. I added that to my proof reading business and for three months I very sporadically tried to write about the subject of proof reading, not really the subject of proof reading, but what I thought would bring customers to a proof reading business. This was the driest and most boring subject matter ever, so it didn’t last very long. That is why that blog wasn’t really successful but it was a great experience to own a blog and know how it works and what the software does. It was good for getting your head around the difference between a blog and a website, which for some people is very subtle. I then decided I actually liked this blogging thing. I’m just going to start Entrepreneur’s Journey. The domain name is terrible. It is entrepreneurs-journey.com. First of all, no one can spell entrepreneurs, it’s got a hyphen in it, I don’t own the version of it without the hyphen, so it’s just not a great domain name in terms of what you’d advise people to register nowadays. But it’s turned out to be a very accurate brand for what the blog is about. I’ve been writing to it for five years. It has become and always has been, a chronicle of my entrepreneur’s journey. The reason I can’t say I knew anything would happen in hindsight, is because it literally started as a hobby. I decided to tell stories from the different businesses I had run. I found out that I liked writing. I hadn’t had any experience as a writer. I got a grade A in high school for English. That is the extent of my qualifications as a writer. It turns out people enjoyed the writing style and they subscribed to my writing. I just kept leveraging that and kept enjoying it. Five years later, everything else I did has been sold off and I basically leverage, as you said, and I brand, my blog’s brand and traffic to build an email list, sell my products, sell affiliate products and do advertising. Everything is all around, you could say it is my name, but it’s not just the name, it’s how you write, what you talk about. You do video, you do audio, you do interviews, and your voice and your face is on screen. All these things come to have an impact on the people who come into contact with your work and that can influence their decision to buy from you later on. You’re obviously running a business around your blog. Those are my tips on how to blog. Learn How Search Engines Work Download These Free Podcast Interviews Visit Our Website: http://www.podcastinterviews.com |
| Monday, February 7th, 2011 | |
| 2:11 pm | Flip Websites For Cash  I'd like to talk to you about when I flip websites. When I went looking to deliberately acquire some websites, I actually tried to replicate what I already knew. I knew two things at the time. I understood forums. I knew how they worked by watching this best viral marketing video, how they could potentially make money without you doing much work. I also knew blogging because by the time I was already running my own blog. I understood blogs are based on content, and how to make money from them. They were the two things I focused on. I focused more forums to be honest like I learned in this Frank Kern blog. Every day I watched, it was called Sitepoint at the time, now it’s Flippa. I just watched to see if there were any sites that flagged the right criteria for me. That’s A, were they a forum, B, did the forum have a certain number of daily new posts and replies? So I just wanted to see repetitive action, people actually participating in the community, how many active members were in the community at any point in time, how long the forum had been on line, what was the unique visitor count, and was it making any money, what market was it in? Those are the sort of criteria I looked for. I knew if I could find a forum which matched my criteria, I could take it over, usually improve it by adding some more monetization, perhaps increasing the number of banners I had on the site, maybe adding an email list and even adding a blog to it. So that is what I did and I started monitoring Flippa and in fact I will tell you about a case study from my experience with that. The site was a package deal. It was on the subject of mini bikes. It was very niche. I had no idea what it was when I first saw it. These are basically full, proper motorcycles, but in miniature. They are designed for kids basically and it’s a huge and popular thing to do. These sites which I bought were actually forums based in Australia, so it was on the Australian mini bike community. Kids were coming there and they’d talk about mini bikes; they’d sell parts, they’d sell bikes. It was not huge as a forum, not a massive niche, especially when you focus on Australia only, but there were two forums in this case in the deal. They were popular and they were making money. I saw avenues to grow the revenue and I acquired them for $12,000. I think at the time they were making $1,000 a month, so I paid twelve times that to acquire the sites. I then went to work improving the income. In this case it wasn’t a dramatic increase. I think we went from $1,000 to about $2,000 a month in revenue. I owned that for several years and eventually I sold them for double. So it was a nice flip, I ended up making twice as much money as I invested. I made a consistent income stream. In fact they paid for themselves by about month eight of holding them. I’d actually paid for how much it cost to buy them. The value was created definitely by increasing the amount of money it was producing so that increases the asset value. Most sites out there, if they’re not run by a person who understands internet marketing, they’re not going to inherently know how to improve the performance of a website. In this case, the advertising was Google AdSense and there was one sponsor, maybe two who were paying a monthly fee to put a banner on the site. So I had a guy, I wasn’t partnering with him, but he was put in charge of these websites and I’d pay him a percentage of the money generated from the advertising, the AdSense. The onus was on him to increase the advertising performance, he got paid more from that turn around. It took the management role off my hands. What we did was fairly simple. We bought a site and we said ok, let’s go do some googling and find any potential sponsors. Usually there are other sites out there that are retailers of products, and in this case they were miniature bikes. There were other sites selling mini bike products. All we did was send them an email saying, we’ve got this website, it gets this much traffic, it’s the type of audience you want, we’ve got two more banner positions available, it’s first come first served, it is $100 a month or whatever it was. We increased the amount of inventory we could sell and we increased the amount of sponsors we had. That immediately had a bottom line effect without doing anything else because they were just paying money to access the existing audience. That’s a simple thing to do, just try and find more sponsors and also add more places to sponsor your site. That's how I flip websites. Discover How You Can Rank Position #1 On Google Download Our Free SEO Training Course Here: http://www.melbourneseoservices.com/ |
| Sunday, February 6th, 2011 | |
| 1:38 pm | The Fast Track To Buying And Selling Websites  I probably should start by explaining how I got into buying and selling websites. I learned a lot from this SEO company. First it was something I didn’t even realize was a possibility. Basically it is a very simple story. I was crossing the street. I’m from Brisbane Australia. I was in the Queen Street mall in Brisbane. I was at a stage in my internet marketing where I had a website focused on a card game. I learned some kiss ass copywriting. I had a forum; there was quite a bit of use of this forum. Maybe five hundred people were there trading their cards every day. I was making about $500 a month in advertising roughly, around about that. It was like a hobby that I had when I was in university and high school as well. It meant I didn’t have to get a job but I’d well and truly got over that card game and I wasn’t really interested in developing that website any further. I didn’t really know what to do. I was managing it myself. It wasn’t too much work but I had some other business projects going on that I was more interested in. I could really use the money. I was thinking about traveling, I was thinking about maybe hiring some more staff and things like that. One day I was walking across the street and I thought, I have a website that makes $500 a month, that is $6,000 a year. It’s fairly auto pilot. I’ve got staff writers, it pretty much generates value without me. It’s a forum, so it generates traffic by itself, people come and use it every day. I thought, this is a saleable asset. It was like a light bulb went off in my head. I’d never really considered a website before that as a saleable asset, especially the lower level websites. I thought obviously around that time there was the dot com boom, so you had all the stupid valuations of multi million dollar websites. That wasn’t something I considered I would do at the time, just coming from Brisbane. But I had this website making a bit of money, so it had value. So what I did was, I sold that and it was the first time I had ever sold a website. I got about $13,500 for it. At the time that was about how much money I made in a year as a university student. It was a fairly big lump sum of cash and it was eye opening. That was the biggest thing. It made me realize it was possible. So that’s an important thing to mention because it’s your mindset. You’ve got to think about your website as an asset which is something I hadn’t done beforehand. That was how I started thinking about the whole possibility of buying and selling websites. Would You Like To Learn Our Best SEO Strategies? Download Our Free Articles Written By Our SEO Experts Here: http://www.melbourneseoservices.com/ |