How To Launch A Website

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David: We’ll jump straight into it. My first question is to find out, if you are to launch a new site, what’s the process that you go through? Do you have stages, or how do you systemize it, what is the plan is that you use?

Hopefully we’ll draw some parallels to the way the SEO guide method works. I know a lot of what you do is based in those good solid fundamentals for SEO. I’m sure our plans will be quite similar. You’ve got a new site – what do you do?

Bob: Well I mean that’s a very big question you’re asking – a promotion plan for a new site. There are so many different focuses for what that new site might be targeted towards. I assume you want me to make reference to what I represent, which is the Thirty Day Challenge.

For that, we’re about testing niches, like this SEO company is. We teach people how to get started on the internet, so how to break into a brand new niche for the first time. That’s what we teach. Why don’t we talk about it in relation to that and if you’ve got some other niche targeting areas you want to talk about, then perhaps I can offer my opinion about that.

David: Yes, that sounds good. Let’s really try and focus it in to the actual promotion side of things. I’m really interested to hear the nuts and bolts of the actual promotion side of things.

Bob: Yes indeed. Although it would be remiss of me not to actually make some mention of keyword and market research. I learned this through the public domain ebooks. Because if you don’t have that under control, if you don’t absolutely know the dynamics of the niche or market that you’re entering into, then your promotion strategies could be way off the ball. If you’re going to be targeting a very competitive niche, then you need to apply a different marketing strategy, or certainly a more aggressive marketing promotion strategy than if you’re targeting a rather non-competitive niche.

We use Market Samurai to assist in getting your head around the dynamics of your niche or market. This is so you know the level of competition you’re going to be facing but also the quality of competition you’re going to be facing.

I guess right from the outset, the type of website that you develop may or may not assist you in your ultimate promotion. We recommend blogs, and specifically we recommend WordPress blogs. We believe across the breadth of functionality that you need, but also in terms of the ease of installation, ease of maintenance and ease of publishing, WordPress blog represents the most efficient website structure to get something on line. You can target it to a set of key niche words and the blog site structure, the website structure assists you ultimately in your promotion.

So having the right website, or having a website system that assists you in your promotion can benefit you in terms of your long term promotion for your site.

David: Do you have any plug ins for WordPress that you definitely think of as must haves? Obviously there is All In One SEO which my guys are familiar with. Are there any others which you think are helpful?

Bob: We do. We have tried to make this easier for our community by utilizing a service called WordPress Direct which makes it very easy for people to install a WordPress blog with all the plug ins that we suggest. The main thing about a WordPress blog though of course, is setting up the naming structure of the blog correctly, so that the category and the host’s keyword is relevant, so you are actually getting your keywords into your urls or your pages.

Properly setting up the pinging function of the blog, so that every time you make a new post, all of the various search engines are pinged by the blog itself, and you attract the spiders to your new content are also critical.

Things like the All In One SEO plug in is very useful. There is a fantastic Google Analytics plug in to make it very easy to track what’s going on with your blog. We use a plug in called Pretty Link which makes it easy to create masked and tracked redirection urls, to promote affiliate products or whatever off your domain. We try and simplify that by using WordPress Direct. We have our community use WordPress Direct to make that very easy.